Website Google

Minimum qualifications:

  • Bachelor’s degree or equivalent practical experience.
  • 4 years of experience working in music/tech marketing, and/or digital marketing or strategy consulting.

Preferred qualifications:

  • Master’s degree.
  • Experience with spreadsheet software and specific applications to key performance indicator tracking campaign budget management.
  • Integrated marketing leadership experience, with the ability to manage large budgets.
  • Ability to work on multiple projects simultaneously in a fast-paced, dynamic environment.
  • Ability to present to executive-level and large external audiences. Exceptional problem solving and analysis skills and impeccable business judgment.
  • Excellent collaboration and communication skills, with ability to lead and build partnerships with product partners and other cross-functional teams.

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

With over 1.9 billion monthly active users, YouTube’s reach is unparalleled. YouTube has become the expressive platform of a generation empowered to shape what matters in culture and society today. Together we are building a global destination for creativity, learning, and free expression. We have made significant investments in building our Artist Marketing team to prove our value to artists and better serve the music industry in breaking new music and acts.

You will lead strategy and business operations for our Artist Marketing team across global campaigns and strategic projects. This requires a hyper-creative, organized, and motivated professional to guide strategy development, manage our artist pipeline, and help build the tool and processes to launch global artist marketing campaigns. You will oversee the strategic development of our approach with our partners and the broader industry, working with our product, artist relations, programming, brand and creative, press, media teams, and more to build full-scale promotions that serve our business and our artist partners.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Manage the artist marketing pipeline and end-to-end artist selection process. Develop and evolve selection methodology and processes, and lead forums to evaluate artists for partnerships.
  • Help build the artist promo strategy across content, media, programming and other cross-functional teams.
  • Manage weekly cadence syncs with music partnership, PR, product, and marketing leadership.
  • Run point as media POC for the artist marketing team. Be the key strategic partner to our music media team to execute and build artist marketing and media strategy.
  • Lead cross-functional strategic projects, end-to-end ownership of projects that drive our bottom line, and help improve the efficacy of our offerings.