Associate Brand Manager, Honest Kids-Innovation

The Coca-Cola Company

• LOCATION:Bethesda, MD – USA
• POST DATE:5/9/2019
• JOB TYPE:FULL TIME
• JOB LEVEL:01. Regular
• POST END DATE:May 18 – 2019
• TRAVEL REQUIRED:00% – 25%
• RELOCATION PROVIDED:No

Job ID: R-28136

Job Description Summary

Location(s):

United States of America

City/Cities:

Bethesda

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 18, 2019

Shift:

Job Description Summary:

Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Desirable candidates possess:

• Leadership skills and ability to steward brand initiatives designed to deliver Honest Tea objectives through the path to purchase (consumer content to in-store execution)
• Passion for the brand and for the work of brand marketing
• A foundational but growing understanding of the consumer and retailer needs
• Ability to collect and synthesize consumer insights into actionable brand implications
• Growing ability to develop brand strategy based on key insights
• Analytical skills, and ability to use with proficiency the basic syndicated data tools
• Project management skills, including but not limited to budget and timeline management
• Strong competencies in Microsoft PowerPoint and Excel
• Team Orientation and a Desire to Win As a TEAM.

Function Specific Activities:

• Support the overall team objective of increasing share of Honest Kids
• Work with key partners and stakeholders to evaluate and develop opportunities to grow Honest Kids incidence through partnerships at retail
• Support Senior Brand Manager in development and execution of high-priority Honest Kids innovation and initiatives
• Manage key brand analytics routines including Monthly Operating Business Reviews, weekly brand stewardship updates and ad hoc requests
• Assist with Monthly Message Management process for tracking Honest Kids brand health

Education:

• Bachelor’s Degree or equivalent work experience required
• Master’s Degree preferred

Related Work Experience:

• 1-2 years of experience in a brand management role required

Technical Skills:

• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.
• Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
• Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Retail Consumer Trends: Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise.
• Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola. ?

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.