Digital Marketing Analyst – Indianapolis, IN (798961)
Position Description
This isn’t packaged goods. It’s a bigger challenge than that. Here you’re making a difference in people’s lives, starting with your own. Join us and start doing your life’s best work. (sm)
The online pathway (Direct to Consumer) is growing. It is important to develop ways to nurture our leads through email and mail campaigns designed to drive web and phone conversions.
The Digital Marketing Analyst will manage the email and mail campaigns as well as building relationships with lead aggregators. The vendor partnerships are key towards our lead volumes for the call center and innovation opportunities. This role requires constantly developing new ideas and ways to increase efficiencies.
Primary Responsibilities:
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Manage all Email Marketing efforts – responsible for development of new email campaigns, responsible for tracking and reporting, responsible for testing, responsible for sending emails daily, understanding of Salesforce Email Marketing platform, work across UHC teams to implement campaigns, work across UHC teams for continuity with all company email sends and maintain knowledge of legal and compliance guidelines.
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Manage all Direct Mail efforts – responsible for development of new mailing campaigns, responsible for tracking and reporting, responsible for testing, responsible for sending timing of mailings, work across UHC teams to implement campaigns, work closely with UHC and vendors to meet deadlines and maintain knowledge of legal and compliance guidelines.
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Manage all Lead Aggregator partnerships – responsible for vetting new partnership opportunities, work with Procurement and Vendor Management teams to onboard lead vendors, review and update MSA and SOW documents for partnerships, drive weekly calls and build good relationships, optimize performance to meet target metrics, oversee performance of web and phone leads, partner with workforce management to hit necessary volume levels and maintain knowledge of legal and compliance guidelines.
Requirements:
- Bachelor’s Degree (or higher)
- 3+ years of Marketing experience
- Previous experience with Salesforce email marketing platform
- Previous experience managing external vendor relationships
Preferred Qualifications:
- Previous Healthcare experience
Soft Skills:
- Must be a self – starter and work well under pressure
- Must be able to prioritize workload effectively
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we’re presented with an opportunity to make a difference on a scale we couldn’t imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you’ll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You’ll help write the next chapter in the history of health care. And you’ll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life’s best work.SM
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.
Keywords: UHG, UnitedHealth Group, Digital, Marketing, Analyst, Indianapolis, IN
Job Details
- Requisition Number798961
- Job TitleDigital Marketing Analyst – Indianapolis, IN
- Job FamilyMarketing and Advertising
- Business SegmentEmployer and Individual
Job Location Information
- Indianapolis, IN
United States
North America
Additional Job Detail Information
- Employee StatusRegular
- ScheduleFull-time
- Job LevelIndividual Contributor
- ShiftDay Job
- TravelNo
- Telecommuter PositionNo
- Overtime StatusExempt