Director, Marketing Lead, India Market

The Company

HP is a technology company that operates in more than 170 countries around the world. We provide technology and services that help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. No other company offers as complete a technology product portfolio as HP.  We provide infrastructure and business offerings that span from handheld devices to some of the world’s most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers’ specific needs.

In 2015 HP was reborn, now, the world’s biggest tech startup. Building off its Silicon Valley legacy, HP is on a journey of reinvention to make technology better for everyone, everywhere through engineering experiences that amaze. We are the leading printing and personal systems technology company in the world. In an ever-changing, connected world, HP keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them. We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers.

What we stand for

We believe in a Blended Reality created by the fusion of the physical and digital worlds. We believe everyone is a creator when empowered by intuitive, accessible technology. And we believe technology should work for you and adapt to your needs, context, and environment.

Position Summary

We are looking for a world class marketing leader and business person in Delhi, India to head up our PC and Printing business. This newly created position is responsible for both the Print and Personal Systems segments of the business and reports to the Head of Marketing for Print.

The ideal candidate will passionately lead change efforts, play an active role in shaping HP’s profile in India, embrace and respond to the evolving customer journey, manage complexity and build new capabilities in an accelerating pace of change and create amazing.

A skilled strategist, you have passion and a deep understanding of the brand and customer. Your exceptional creative instinct and ability to take strategy through to execution, has helped you earn a great track record of designing and creating disruptive, winning campaigns that inspire and excite customers, ultimately driving customers down the purchase funnel and delivering business results.

You bring top notch/ drawer marketing experience to the table, ideally having worked a few years at a major international brand or two, perhaps from another part of the world, you’ll be able to demonstrate how you’ve led teams to deliver breakthrough end-to-end marketing, translating insights to brilliant execution.

Imagine the future

As the country CMO you will be responsible for the strategic direction of HP brand marketing and communications activities, metrics and measurement, managing priorities and execution of workflow across India.

A proven track record of driving innovative and transformative marketing programs within a global, matrixed environment, combined with an entrepreneurial mind-set to drive focus and impact, amidst varying degrees of ambiguity, will enable you to propel the HP brand and business to new heights.

You have the ability to work at strategic and operational levels in marketing whilst delivering clear outcomes.

You are a game changer, a risk taker, inspired to challenge paradigms and creative boundaries – walking every step of the way in your customers’ shoes, you are curious, staying on top of the ever changing dynamics of customer behavior and marketing/media dynamics; tweaking, testing, piloting, measuring and optimizing the both the new and the tried and tested.

You are a pragmatic hands on problem solver – always finding a way to “get it done”.

You have an ability to interact with all levels of the company, from global to regional as well as Country Managing Director and staff.

Inspire the team

As a manager who is passionate and committed to win, you’ll continue to grow a winning culture of a cross functional team of direct and indirect reports.

In addition to your day to day marketing responsibilities, you’ll also be the go-to marketing person for the Region (Country) General Manager, sitting on the country Executive leadership team. You’ll need to be a thought builder, on top of the business, reporting regularly to a wide range of stakeholders and engaging in significant interaction with executive-level staff. We are looking for a proven leader who can demonstrate;

• Partnering to win across an agency ecosystem and internal stakeholders
• Articulation of a story driven by insight
• Quick learning, bias to action and able to find meaning to work.
• Drive, energy, transformational and engaging mindset.
• Ability to connect, coach  and empower people every day

Make it happen

With your hands-on experience in matrix, global organizations, your capacity to operate at both a strategic and operational level and your skill set and experience to deliver breakthrough end to end initiatives, you can move at the speed of business with a clear ability to map marketing value back to organizational stakeholders and proactively action areas of opportunity.

Ideally, a Global citizen, you’ll be a master of digital/social marketing with proven success of leading and ideating social/mobile projects via key platforms. You will have deep knowledge of core marketing fundamentals. Your passion to innovate and design marketing strategies and plans delivering to the right audience at the right time, will require you to be on top of local competitive, marketing, technology and industry dynamics. Your robust strategic knowledge provides you with the experience to take on the role as brand steward and guardian across India

A great networker and partner, you’ll have to establish and maintain key vendor partnerships (Alliance partners, Agency, Media tech vendors).

An individual with a clear bias to action and ability to drive outcomes.

Key Responsibilities

• Development, alignment and execution of B2B and B2C marketing strategy & plans based on local insights that align with Business Unit priorities (includes media).
• Actively aligning and integrating the plans with key stakeholders representing Regional Marketing, Country Managing Director, Sales and Country  product categories
• Local asset creation, as applicable
• Local reporting of insights, channel marketing, PR, media, trade marketing, HP.com and events
• Oversee the selection and setting of targets, in conjunction with  the global timelines and customized to business units and markets, for the key metrics used to gauge performance against the marketing plans, including
  • Brand awareness, consideration and preference
  • Demand Generation Return on sales (MGO & MIO).
  • Market share
  • HP share of wallet by core targets
  • Country business unit revenue and profitability
  • People development
• Agency Management, including developing creative briefs to inspire our agencies
• Team leadership and management
• Reporting & Reviews
• All touchpoint marketing (including CRM)
• Channel, trade and budget planning and management

Requirements

• You need to be a self-starter that requires little direction, with the energy, passion to win and resilience to work in a large start up.
• You should be a strategic thinker that’s comfortable rolling up your sleeves and getting your hands dirty.
• An entrepreneurial mindset is crucial in this role–you will be analyzing data, testing, iterating and creating best practices at lightning speed in order to move the needle on your market.
• Naturally curious. You’re innovative, extremely creative, and constantly looking for ways to fix, tweak and optimize processes
• Media savvy with an in-depth knowledge of programmatic, mobile and digital
• Master of digital and social by way of directly leading and ideating social/mobile projects as well as being personally digitally savvy/heavy user of Twitter, Snapchat, Facebook, Instagram, Linked in, etc.
• Optimize every marketing dollar.
• Strong Leader, who can work across a diverse set of teams an well as senior leadership
• Minimum 3 years’ experience in multinational enterprise performing B2B or B2C strategic marketing, advertising planning or providing strategic marketing consulting; alternatively, minimum 3 years’ experience developing marketing plans, including extraction of insights and competitive analysis
• Demonstrated programmatic, mobile and digital media skills.
• Experience working in agency with blue chip clients
• An affinity for technology
• Deep understanding of analysis of quantitative information and/or financial processes (min 4 years)
• Pragmatic approach to managing crises – someone who always finds a way to “get it done”.
• A global citizen of the world, having worked and lived in key markets, whether in global, regional or country roles.
• Manage and work collaboratively with agencies and internal partners to deliver breakthrough integrated initiatives, including everything from TV through to retail.
• Hands-on, with experience in matrix, global organizations, capacity to operate at strategic and operational level and report to multiple bosses.
• Can demonstrate real examples of great work done in the past, campaigns, NPI, etc.
• Undergraduate degree in business/marketing required ; Advanced degree in quantitative disciplines desired preferred (MSc or MBA)
• Minimum of 2 to 3 years in a senior leadership position
• 12 + years well rounded marketing experience
• Excellent command of the English language

Competencies

• Strong Business Acumen:  The successful candidate will have demonstrated the ability to identify customer needs and use end-user knowledge to evolve services and create effective strategies and programs to drive business growth. This person must have the skills, experience, and market/customer insight to identify and capitalize upon emerging business trends and opportunities and exceed customer expectations.
• Setting Strategy:  The successful candidate will have the ability to set a vision, communicate that vision, and develop the goals and objectives to enable that vision.  He / She will be able to combine their strategic acumen with their operating strength to ensure strategies and programs are grounded in a deep understanding of customer needs. This person provides clear direction, sets clear priorities, and allocates resources to the highest value opportunities. Further, they understand how to optimize decision making and track / measure success to maximize value and drive revenue.
• Results Driven: The successful candidate will set compelling goals and will be tenacious in accomplishing them. He / She has an ability to set priorities, allocate resources, take accountability, and achieve results.
• Leading People:  The successful candidate will be a collaborative leader with a high degree of emotional intelligence who inspires, manages, coaches and respects people. He / She will have an inclusive style; they will build trust, frank dialogue and respect, and foster teamwork.  This person will also have a clear commitment to developing key talent and building future leaders. He / She empowers team members and fosters a culture of accountability.
• Collaborative:  The successful candidate will have experience collaborating across a matrix as part of driving best practices.
• Driving Change:  The successful candidate will have the experience to evaluate a current state operating model, identify performance improvement initiatives, and drive those initiatives into the organization without disrupting client service.