Website AT&T
Description
Product Marketing Associate
The Product Marketing Team for Xandr is responsible for leading the strategic positioning of advertising product(s)/solution(s) throughout the entire product lifecycle and customer experience. This team develops all necessary sales enablement tools and collateral to support an effective go to market execution by sales, operations and customer support teams.
The Product Marketing Associate (Xandr Media) will play a key role in supporting pre, mid, and post launch marketing efforts across digital advertising offerings.Reporting into the Senior Manager, Product Marketing, this individual will be responsible for maintaining sales collateral, assisting in product rollout and training, as well as keeping the team up-to-date with marketplace intelligence. With a focus on creating internal and external marketing collateral and training materials, he/she will work cross-functionally with product, sales, research and business analytics and become a true Xandr Media product expert.
Responsibilities include, but are not limited to:
- Act as a liaison between Marketing and Sales
- Assist with the development of product focused sales collateral and work with account executives on client-focused decks
- Support the Senior Manager, Product Marketing in cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features
- Create and maintain marketing materials including product training documents, sales pitches, and competitive analyses
- Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients
- Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap
Qualifications
Job Requirements:
- 1-3 years of experience in marketing, media, advertising technology or similar relevant field
- Top notch verbal and written communication skills to be able to convey complex products in an easily digestible way
- Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization
- Recognized self-starter capable of flourishing in fast-paced and dynamic environment
- Demonstrated ability in managing multiple projects simultaneously and delivering against tight deadlines
- Proven consultative and client service approach to solving problems and addressing new opportunities
- Knowledge/experience in programmatic advertising is a plus