Coursera
Marketing • Mountain View, CA
Coursera was founded by two computer science professors at Stanford with a vision of providing life-transforming learning experiences to anyone, anywhere. It is the world’s largest online learning platform for higher education. 190 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, and degrees that empower over 39 million learners around the world to achieve their career goals. Over 1,800 companies use the company’s enterprise platform Coursera for Business to transform their talent. Coursera is backed by leading venture capital firms such as Kleiner Perkins Caufield & Byers, New Enterprise Associates, GSV Capital, International Finance Corporation, Laureate Education Inc., and Learn Capital.
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning and shaping the public & policy conversations on the future of education and work. The team is broken down into four areas: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focusing on making Coursera a globally recognized brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives.
As an SEO Associate, you will assist the SEO Marketing Manager in day-to-day management and long-term projects related to Coursera’s organic search programs. You will contribute to understanding the voice of our potential learners, writing and optimizing metadata (title tag, URL and meta description), managing link profiles, compiling data for internal communication, while helping Product and Engineering teams to build websites that allow search engine users to discover right Coursera content. Technical SEO experience and skills, such as scripting, data mining, and automation are strong plus.
You are eager to learn and develop new skills, including technical skills, and feel comfortable working in a performance-driven environment, while maintaining a strong sense of team and collaboration. This role will allow you to develop your highly valuable technical SEO skills in a collaborative and mission driven environment.
Your responsibilities:
- Perform keyword research and compose relevant meta data (title tags and meta description) to drive qualified search traffic
- Perform various analyses to create recommendations for new content topics (blog, gated content, long-form content, etc.) and to identify opportunities for new landing pages and site features
- Audit, build and/or disavow backlinks and improve overall link profile
- Generate weekly and monthly SEO performance reports that synthesize data across multiple platforms
- Author content using internal tools and distribute such content on multiple platforms, including YouTube
- Support day-to-day management of our SEO program, such as competitive analysis, data processing and data analysis
- Build foundational knowledge and stay abreast of industry trends and best practices in SEO, Content Marketing, and Digital Marketing
Your skills:
- 2+ years of managing SEO initiatives with demonstrative results in a similar role
- Deep understanding of keyword research process to identify opportunities
- Proficient in writing meta description and writing product description in English
- Proficient in managing large amounts of data with the ability to interpret and extract meaningful insights
- Operational knowledge of Excel formula is required and SQL is preferred
- Proficient understanding of web markup, including HTML, CSS, Schema
- Experience in or willingness to learn regular expressions and scripting (Python, Perl, Javascript, etc.)
- Self-starter with a high degree of motivation, ability to meet deadlines and manage multiple projects
- Operational experience with Google Search Console and other analytic/research tools, such as Google Analytics, Conductor, SEMRush, or equivalent
- Passion for education a plus