Vimal is world traveller, having lived in 8 different cities, and he now runs a boutique consultancy from Hong Kong, that prioritises excellence in customer experience in the aviation and travel retail domains. He has worked within several airlines, both as an employee and as a service provider, and for the last 3 years has also mentored 4 startups across Europe, India and SEAsia. He is fascinated by the impact of technology on consumer behaviour and believes the key to truly personalised and transformative customer experience lies in being able to “join the dots” strategically, from end to end, and across all business verticals, firmly putting customers first, front and centre.