Website Royal Caribbean Cruises Ltd.
Job Description
POSITION SUMMARY:
Responsible for devising, writing and pitching advertising copy from conception to completion for use in digital, print and broadcast media. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The copywriter position lives within the company¿s Creative team, focusing on campaigns and deliverables to support the Marketing and Sales departments. Works closely with Traffic, Graphic Designers and other members of the Creative team, as well as Sales & Marketing Account Executives for project completion.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Concept and write ads, flyers, direct mail and other forms of print collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media.
- Partner with department graphic designers to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.
- Drive brand consistency through ongoing development and implementation of brand guidelines for copy.
- Ensure timely release of new creative campaigns and deliverables..
- Provide copy direction and support to other internal client teams (Sales, Marketing, etc).
- Review final material and suggest improvements as needed.
- Partner with any external agencies to drive asset development and final approval.
Job Requirements
QUALIFICATIONS:
- Minimum of BA in English, Journalism, Advertising, Marketing or related field
- 3-5 years writing experience in advertising or related field
- Excellent copywriting, editing, and proofreading skills. Knowledge of English grammar and punctuation.
- Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
- Familiarity with print & online media.
- Knowledge of web writing and SEO best practices a plus.
- Software experience in Mac and Windows applications including Word and Powerpoint.
- Working knowledge of visual design programs considered a plus.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.