Website Facebook
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.
Facebook Marketing Partners and Developers are third party companies that help businesses succeed on Facebook, Instagram, Messenger, WhatsApp and the Facebook Audience Network by building solutions on our Marketing platforms and APIs. The Global Partner Marketing team creates marketing programs designed to inspire and educate these partners to develop innovative solutions and drive adoption of them. The Customer Marketing role leads strategy and execution of marketing our partner ecosystem to businesses on Facebook. You will help businesses understand the value of the partner ecosystem and adopt the right partners to help them grow. The successful candidate will demonstrate a deep understanding of the advertising industry and an ability to combine strategic thinking, creativity, and analytical rigor. You will be responsible for developing marketing programs that span across multiple channels including digital experiences, print, events, sales and more. This marketer will also possess strong cross-functional skills, the ability to influence at executive levels of the organization and partner across a global marketing team to execute at a high level. This position is full-time and based in our Menlo Park office.
RESPONSIBILITIES
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Support the development of a global customer marketing strategy to drive partner adoption and sustainable business growth
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Develop and distribute the customer facing narrative and positioning for the Facebook Marketing Partner ecosystem
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Work across functional teams including sales, marketing, data science, and engineering
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Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more
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Collaborate with other team members to ensure cohesive messaging across the user journey
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Work hand-in-hand with designers and web developers to visually elevate the work
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Identify right levers behind successful marketing content and iterate on those learnings
MINIMUM QUALIFICATIONS
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Bachelor’s Degree
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5+ years experience in developing and executing marketing programs
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Demonstrated experience using data to inform decision making and drive results
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Experience collaborating and working across multiple teams
PREFERRED QUALIFICATIONS
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Avid Facebook user
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Familiarity with statistical and quantitative methods for performance and attribution analytics
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Experience working with or in support of diverse communities
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.