Website Avery Dennison

Marketing Communications Manager EU

  • 1 Thomas Rd, Wooburn Green, High Wycombe HP10 0PJ, UK
  • Full-time

Company Description

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

About Avery Dennison Printer Solutions

Avery Dennison Printer Solutions responds to the unique challenges of businesses in the food, retail and fulfillment markets. Its solutions are rooted in efficiency, cost savings, food safety and sustainability through intelligent innovations that solve business problems and improve business processes. Avery Dennison Printer Solutions proudly manufactures the original Monarch® Handheld Labeler at its headquarters in Dayton, Ohio, and is a global leader within the food industry with its Freshmarx® solutions. Learn more at www.freshmarx.com and follow them on LinkedIn.

Job Description

About Your Role

This is a 12 month fixed term position to cover maternity leave in the dynamic and fast-paced Printer Solutions’ Division within the broader Retail Branding & Information Solutions (RBIS) division. This is a great opportunity to support the marketing function within the European organisation.

The Marketing Manager will support the European commercial and innovation organizations by creating strategic plans for and executing PR, digital and print advertising, digital/social activation, and driving events and delivering sales tools to support the retail, food and fulfillment markets for the Printer Solutions’ Division.

Your Responsibilities Will Include:

  • Collaborate with the European commercial organizations to drive events ensuring integration with business and communications’ strategies and execution within budget.  Event oversight will include: Planning (registration, vendor management, concept, design, messaging, product merchandising, guest list, logistics), Promotions (website, trade and event, partnerships, email and direct mail),  On-the-ground event management (where appropriate), Post-show analysis and reporting (as required).
  • Execute regional European PR, advertising and marketing strategies according to clear, well-organized objectives and plans.
  • Write editorial, brand and promotional content which are uniquely appropriate as required across email, print, digital and social platforms.
  • Manage content/editorial translations as required.
  • Assist in maintaining and developing customer database to drive direct marketing opportunities.
  • Create and execute marketing plans across retail, food and fulfillment markets, ensuring integration with overall business and marketing and communications strategy, in addition to global consistency in branding and messaging.
  • Activate business and communications strategies by collaborating with the Creative Design Lead to develop a variety of marketing assets to support events, email, digital, print, PR and internal communications needs.
  • Create and update website content for site translations, product marketing, events, and ecommerce.
  • Continuously evolve retail, food and fulfillment-industry market and competitor insights to help inform PSD product development, thought leadership, launch processes and marketing opportunities.
  • Execute and track to budget. May support in budget planning.
  • Support and execute internal communications intended to inform the EU organisation about events, marketing tools, market development, commercial wins and department news.
  • Ensure individual and team projects are managed to plan, brief, budget and deadlines.

Qualifications

What We Will Be Looking For In You:

  • Bachelor’s degree required with experience in marketing, PR, communications.
  • Excellent interpersonal, verbal and written communication and organizational skills.
  • Excellent writing and editing ability; journalism, copywriting background a plus.
  • Strong interest in the food and retail industries, with prior experience a plus.
  • Experienced knowledge of public relations best practices, with prior internal or external agency experience preferred.
  • Strong event-management skills.
  • Experience and success driving multiple complex, detailed projects simultaneously.
  • Prior experience with accounting processes and budget management.
  • A strong sense of prioritization, urgency and follow through with keen attention to detail.
  • Ability to operate in a fast-paced, deadline-driven environment.
  • Experience working effectively across diverse cultures, time zones and operating structures, and capable of influencing at all levels.
  • Hands on, solutions-oriented, positive attitude with a strong commitment to strive for organizational success.
  • Ability and willingness to travel globally.
  • Experience with Salesforce.com would be beneficial
  • Bi-lingual / multi-lingual would be beneficial

Additional Information

This is a 12 month fixed term position to cover maternity leave

AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER