Website The Coca-Cola Company
Job ID: R-27056Spain-Madrid
Job Description Summary
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
Relocation Provided:
Job Posting End Date:
June 4, 2019
Shift:
Job Description Summary:
Everybody knows Coca-Cola. But only the best people work in The Coca-Cola Company.
This is your chance: We’re looking for an energizing and inspirational Digital leader who is highly experienced and knows how to use innovative technology to create engaging and memorable Digital Brand experiences that people talk about.
Are you the candidate? Do you enjoy challenge? Looking for an opportunity to make a lasting impact? Can you motivate and influence others? We’re looking for someone who views obstacles as interesting challenges. A Creative Technologist who possesses a passion for creating and driving development of disruptive new brand experiences, technologies, and service offerings. An individual who can marry technical know-how with innovative design and customer needs. Does this sound like you? The ideal candidate is a fast learner and embraces change. They are comfortable with ambiguity and uncertainty. They are solution-oriented and think holistically about impacts. All while driving business results.
We’re an organization of marketing innovators working to change the way consumers experience our brands and enable our system to move to a total beverage company. Join our team and help lead the future of The Coca-Cola Company.
We are looking for a: DIGITAL MARKETING MANAGER – FLEXIBLE: WEBU
The core job responsibility is to:
- Provide digital thought leadership and help to build digital capability across the wider marketing function
- Specialist contribution to the delivery of the marketing and commercial plans for growth priorities in Western Europe
- Translate Marketing models (P.E.T and Fame) into the digital world by developing digital strategies, products and services that contribute to best in class consumer brand experiences that are loved by consumers and famous in the industry
- Identify digital opportunities, embed digital strategies, define and implement digital brand experience ecosystems.
- Lead the innovation of consumer engagement drivers that allows our brands to connect and engage with people in new ways (1-2-1)
- Develop best-in-class digital platforms with engaging experiences leveraging our Owned & Earned media approach to shape a long-term digital strategy for WEBU
- Demonstrate thought-leadership in accelerating KO’s digital agenda, drive the digital marketing transformation
- Collaborate with a network of internal and external stakeholders to define new ways of working, this includes the coordination of cross functional digital experts in PAC, Commercial, IT, K&I, Franchise Operations, Global Digital functions and WEBU bottling partners
Reports to Digital Capability Director and works closely with:
- Marketing Project Leads – Marketing & Commercial leaders
- Marketing Project Teams – Content, Connections, Design and Brand specialists
- Local Marketing team – Consumer Hub comprising Content, Connections and Digital specialists
- Bottling Partners (CCEP) – Capability (Digital) and Channel (E-Commerce) Leaders and specialists
- System Digital LT
Key skills required:
- Digital thought leader and go-to person in field of expertise
- In-depth experience in digital ecosystem and products expertise, with a proven ability to create radical new consumer experiences through digital and physical integration
- Track-record of having driven marketing innovation across digital products, experiences & communications
- Outstanding ability to work with market data, market insights and consumer insights (generation of insights and activation of insights)
- Experience in managing multiple stakeholders including agencies (or experience agency side) and delivering innovation to market effectively and efficiently
- Strong interpersonal and relationship building skills – strong collaborative skills
- Experience and resilience to work in a fast-paced environment, yet bringing attention to detail and ability to understand macro business challenges and propose marketing solutions that help driving the digital business transformation
- Strong capability in presenting recommendations to deploy resources, get alignment / decision making
- Confident, articulate, good presenter and spokesperson
That sounds appealing? Then start now – let’s put your passion into action!
Job Requirements
Education: Bachelor’s Degree or University
Years of Experience: 10+
Growth Behaviors:
- GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
- SMART RISK: Makes bold decisions/recommendations.
- EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
- PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
- FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
- EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.