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Creative, Marketing, Advertising, Healthcare, Dental, Medical Devices, Financial, Retail, Software, Technology, Consulting
Greater Chicago Area (Downtown, Naperville, Oak Brook, Schaumburg, Glenview). Ideally looking for medium to large corporations with an in-house creative marketing team. Open to a wide range of industries, but tend to gravitate toward those which have a longer sales cycle that need consistent, content-driven marketing efforts to lead them along the buyer journey.
My problem solving style utilizes a blended approach, focused on targeted business strategy and design aesthetics, while inspiring team members to push ideation and execution methods. I tend to work best in collaborative environments that provide opportunities to work on a wide range of projects. My continuous record of high performance results shows how I exceed marketing objectives through design as an individual contributor, and know how to effectively lead and motivate a team in the creative field.
Visual Communicator | Creative Thinker | People Leader | Problem Solver | Results Producer
KEY SKILLS
CREATIVE
Art Direction, Brainstorming, Campaign Development, Critiquing, Concepting, Copyediting, Copywriting, Ideation, Layout, Photo Direction, Pitching Concepts, Proofreading, Storyboarding, Typography, Video Direction
PROFESSIONAL
Active Listening, Accuracy, Critical Thinking, Conflict Resolution, Communication, Decision Making, Humor, Integrity, Leadership, Mentoring, Negotiation, Organization, Persuasion, Prioritization, Problem Solving, Process Improvement, Project Management, Self Motivation, Team Engagement, Time Management, Vendor Relations
PROJECT
Branding, Campaigns, Corporate Identity, Dealer Support, Digital & Print Ads, Direct Mail, Eblasts, Educational Events, Lead Generation/Nurturing, Mobile Applications, Mobile Roadshow, Print Collateral, Product Launch Events, Sales Incentive Programs, Social Media, Trade Shows, Videos, Websites
TECHNICAL
Adobe Creative Cloud, Acrobat, Bridge, DreamWeaver, InDesign, Illustrator, Photoshop, Premiere, Constant Contact, HTML5/CSS, HubSpot, Interactive PDF, InVision, MasterControl, Microsoft Office, Keynote, Salesforce, Sketch, Widen DAM, Workfront
Director of Creative Services, KaVo Kerr (Danaher Corporation), until May 2018
• Provided operational and inspirational guidance to a 12+ member in-house creative team split between three offices in North America, while adhering to global brand standards.
• Implemented Workfront project management and process improvements to simplify task request, collaboration, and proofing workflows. Prioritized over 1500 projects annually based on business objectives set by leadership.
• Interpreted creative briefs provided by internal and external clients to decrease ambiguity.
• Provided clear and concise direction to minimize execution time, align on timeline expectations, and secure budget.
• Developed global/regional multi-faceted campaigns and messaging across digital, print, social, and event outlets.
• Utilized Hubspot marketing automation platform to deploy campaign assets for lead generation and accelerate sales funnel advancement with target audiences.
• Fostered better problem solving and innovative ideas with curiosity-driven brainstorming to deeply understand the business, products, technology, people and process goals of every project.
• Mentored team to drive associate engagement by targeting individual motivational needs for career development while meeting business objectives. Highest direct supervisor effectiveness score of 93% in the marketing team.
• Managed vendor relationships to ensure capacity flexibility, delivery by deadlines, and cost efficiency.
• Worked with indirect procurement team to realize cost savings in print and creative expenditures of 5%+ YOY.
• Enforced required approval processes of marketing materials through necessary legal and regulatory entities to ensure compliance with quality and audit systems in an FDA regulated environment.