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irina_borissova
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I am SEM Marketing Professional with 14+ years of experience. I have contracted and worked for companies like Microsoft, Macys.com, Travelocity, and Geary LSF (marketing agency) where my responsibilities included Planning & Managing multi-million dollar Paid Search budgets, optimizing based on promotional calendars, Media Plans, conversion events, online and offline sales. Providing weekly and monthly performance analysis, performing and reporting on organizing ad copy, landing pages, and network tests.

I’ve collaborated with SEO teams, forecasted traffic and sales results, managed and trained small teams, achieving profitability, and setting objectives & strategies.

I have working knowledge of Kenshoo, Marin Software, AdWords, Bing and Yahoo, Basecamp, Google Analytics, and Coremetrics Reporting just to name a few.

I also love to be resourceful and creative, think and work outside the box to provide solutions to problems, turning an issue into opportunity.

I am passionate about delivering exciting, engaging creative to people and optimizing customer lifetime value across all stages of the customer lifecycle. When it comes to my marketing skillset, I lean slightly more towards the artist than the scientist, but I am still an expert at juggling multiple priorities and managing input and expectations across key stakeholders.

I am equally comfortable writing copy and reviewing creative designs as I am at drawing actionable insights from analyzing data.
I am is a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and lead cross-functional teams through influence. I demonstrate problem-solving leadership with limited oversight. I enjoy being a part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.

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Joined February 15, 2019
United States

Digital Marketing

Yes

San Francisco Bay Area

English, Russian

I am SEM Marketing Professional with 14+ years of experience. I have contracted and worked for companies like Microsoft, Macys.com, Travelocity, and Geary LSF (marketing agency) where my responsibilities included Planning & Managing multi-million dollar Paid Search budgets, optimizing based on promotional calendars, Media Plans, conversion events, online and offline sales. Providing weekly and monthly performance analysis, performing and reporting on organizing ad copy, landing pages, and network tests.

I’ve collaborated with SEO teams, forecasted traffic and sales results, managed and trained small teams, achieving profitability, and setting objectives & strategies.

I have working knowledge of Kenshoo, Marin Software, AdWords, Bing and Yahoo, Basecamp, Google Analytics, and Coremetrics Reporting just to name a few.

I also love to be resourceful and creative, think and work outside the box to provide solutions to problems, turning an issue into opportunity.

I am passionate about delivering exciting, engaging creative to people and optimizing customer lifetime value across all stages of the customer lifecycle. When it comes to my marketing skillset, I lean slightly more towards the artist than the scientist, but I am still an expert at juggling multiple priorities and managing input and expectations across key stakeholders.

I am equally comfortable writing copy and reviewing creative designs as I am at drawing actionable insights from analyzing data.
I am is a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and lead cross-functional teams through influence. I demonstrate problem-solving leadership with limited oversight. I enjoy being a part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.

Paid Search Manager